Active wear trends for 2019
2018 is the year it became cool to be sustainable, bodytek aren’t about following this trend, but instead being part of the driving force behind it with our ethically made active wear.
When it comes to fitness apparel, the industry really isn’t joking about, by 2024 the active wear industry is expected to reach $546,802, it’s safe to say that things aren’t going to be slowing down anytime soon and in fact, things are only going to get bigger and better. With the rapid development in global warming and the general public becoming more aware of the problems that unsustainable items such as plastic cause to the environment, it looks like in 2019 the active wear industry will be looking forward to making their clothes more sustainable. So, here are some trends to look out for over the next year in the active wear industry and how you can stay ahead of the game…
Attenborough has brought to the world the importance of reducing our plastic waste after his jaw-dropping programme ‘Blue Planet’. But how has this changed the world of fashion?
60% of our clothing is made from synthetic fabrics, and the fitness industry doesn’t help, with it being the biggest contributor to this percentage. With the growing development in fabric technology, brands are creating more sweat and odour resistant clothing that suits the needs of hard-core fitness consumers, but spending less time focusing on organic and ethically made clothing.
However, the world has taken a stand against plastic and all things damaging the environment in 2018 and things are about to change in every industry as a result. We’ve already seen places scrapping plastic straws and reusable coffee cups come into place with many incentives for the consumer, and this is flowing through to the fitness industry too. Plastic water bottles have had their day and sustainable stainless-steel bottles have been all the rage in recent months. people don’t way to keep paying for bottles that have to be thrown away and are instead turning to a better, reusable alternative.
Our completely sustainable bottles can be use anywhere and everywhere, made of triple insulated, durable stainless steel, so they are sure to last. They can be used to keep your water ice cold after an intense gym session, or maintain your piping hot tea on a winter hike.
In recent years fitness apparel hasn’t just been for the gym, but we’ve taken comfy leggings and crop tops to the streets. It’s not just sports brands that have taken the storm to the streets, but online and in-store retailers have been creating their own athleisure lines in order to dip their toes in the world of fitness. With the ever-growing competition in the Athleisure industry, it seems as though it will only continue to thrive, consumers are spending more and more on fitness apparel and want to show it off wherever possible, instead of just in a fitness environment.
At the forefront of this sector have been brands such as Ivy Park, Adidas, Puma and online retailer Pretty Little Thing. But with their being a growing popularity in the decision to buy ethically made clothing, will consumers begin to sway away from the big brands and opt for smaller retailers choosing to create leisure clothing that is better for the environment.
But how do these brands choose more ethical fabrics? Well recycled fabrics are a way the industry is looking to make their clothing more sustainable. Another alternative to this is by using organic fabrics such as bamboo which is a fabric we use here at bodytek as we want our fans to look good working out whilst still being conscious of the environment. By reaching to natural products instead of the usual synthetic materials, it means we’ll be moving in the right direction towards a more sustainable society.
Outdoors Active wear
Recently noticed the rise in young people going outdoors, seeing the country landscapes and hiking? Social media is full to the brim with people showing off their most difficult yoga pose on top of a mountain. Although many see this as all of the wrong reasons for venturing out into the country, all the same, it’s getting people outdoors.
With this comes a rise in the sales of outdoor clothing and brands such as North Face and Patagonia are becoming household names. As a result, people spending on top outdoor brands for their new-found love for adventure means that they are wearing these brands on the streets as well, bringing outdoor gear to everyday life. And with artists such as Drake promoting brands like North Face, their sales have rocketed.
What does this mean for the rest of the fitness apparel industry? Well with the rise in outdoor activities, people need the right clothing to suit the task, meaning comfortable, adaptable and supportive apparel is a necessity. Sports such as yoga, hiking, cycling and other outdoor sports are becoming more popular, and people are opting for adventure holidays instead of your typical beach holiday, so brands will be looking to create lines to suit the needs of their new courageous consumers.
It’s obvious that 2019 will bring a wealth of opportunities for the fitness apparel industry, and hopefully with that too comes a rise in people and brands being more conscious about where their items come from and producing them in a more sustainable fashion. Creating ethically made clothing and fitness accessories isn’t cheap in the short term, in the grand scheme of things it will provide longer lasting, durable items for people and also keep our environment a little bit safer each day.
Take a look at the bodytek range, where we combine sustainability with high performance, creating a range of truly unique fitness clothing products.